Every March, just before the real Madness, there's a hashtag that trolls Twitter in a four-lettered flurry of chaos: #SXSW
SXSW, aka South By Southwest, is a massive set of film, music and tech conferences which could probably break the internet faster than anyone named Kim.
If you missed it, I'm simultaneously sorry for you and jealous of the sleep you saved. It was worth every yawn in the end, though. When the opportunity to attend SXSW Health & MedTech with InsideTracker arose, I jumped.
Here's a picture of what was waiting when I hit the ground: