---
title: "Eat, Sleep, Track, Repeat: My Journey to the SXSW Conference"
description: Our creative brand strategist chronicles her journey to the SXSW conference and what she experienced while she was there. The article was featured in the Huffington Post last week and showcased InsideTracker at the SXSW conference.
---

[The InsideGuide](https://blog.insidetracker.com)

# [Eat, Sleep, Track, Repeat: My Journey to the SXSW Conference](https://blog.insidetracker.com/eat-sleep-track-repeat-my-journey-to-the-sxsw-conference)

 Written by [Erin Sharoni](https://blog.insidetracker.com/author/erin-sharoni) | Mar 27, 2015

Every March, just before the real Madness, there's a hashtag that trolls Twitter in a four-lettered flurry of chaos: ***[#SXSW](http://t.signaletre.com/e1t/c/5/f18dQhb0S7lC8dDMPbW2n0x6l2B9nMJW7t5XYg3MhM74W5wvCLd3MhCCxF3TYB165wFhdNJDKj03?t=https%3A%2F%2Ftwitter.com%2Fsearch%3Fq%3D%2523sxsw%26src%3Dtypd&si=6619493936136192&pi=cd1f6ce9-3faf-45b5-c7d4-ed68107c7f57)***

SXSW, aka [South By Southwest](http://t.signaletre.com/e1t/c/5/f18dQhb0S7lC8dDMPbW2n0x6l2B9nMJW7t5XYg3MhM74W5wvCLd3MhCCxF3TYB165wFhdNJDKj03?t=http%3A%2F%2Fsxsw.com%2F&si=6619493936136192&pi=cd1f6ce9-3faf-45b5-c7d4-ed68107c7f57), is a massive set of film, music and tech conferences which could probably break the internet faster than anyone named Kim. 

If you missed it, I'm simultaneously sorry for you and jealous of the sleep you saved. It was worth every yawn in the end, though. When the opportunity to attend SXSW Health & MedTech with InsideTracker arose, I jumped. 

 

Here's a picture of what was waiting when I hit the ground:

[http://www.huffingtonpost.com/erin-sharoni/sxsw-operation-health-med\_b\_6899218.html](http://www.huffingtonpost.com/erin-sharoni/sxsw-operation-health-med_b_6899218.html)

[View full post](https://blog.insidetracker.com/eat-sleep-track-repeat-my-journey-to-the-sxsw-conference)

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