There is no denying that 2020 has been one of the most trying years in memory. We've had to change our daily lives and rely on each other more than ever. But as always, with these challenges and changes has come adaptation and innovation, both at the personal and societal levels. At InsideTracker, we've felt these changes and did our best to support our users and community. We rolled out new features and products, new campaigns, and new support systems, all in the name of wellness, longevity, and immunity. Here are our highlights from 2020—and what to expect in the New Year.
Early in the year, the COVID-19 pandemic took hold of our daily lives and how we approached our health and wellbeing. But InsideTracker has always stood for a proactive approach to wellness, so we felt a responsibility to step up and do our part to keep our community as prepared as possible. In response to the pandemic, we created InsideTracker Immunity—a blood panel that aims to assess key aspects of your immune system, identify any weak points, and provide insights and research-backed recommendations to improve them. InsideTracker Immunity tests biomarkers from two main groups: those that directly affect immune function, and those related to stress response and recovery (two things that can significantly impact immune response). Our goal was to support your immune system and equip your body to respond to future infections. And InsideTracker users are taking advantage.
Though it was created in short order, the InsideTracker Immunity panel is here to stay—and is more relevant than ever during these cold winter months. You can read more about InsideTracker Immunity (and get it for yourself) here.
We launched InnerAge 2.0
Much like the research behind it, InnerAge 2.0 evolved considerably from to the original version. First, we increased the number of biomarkers in InnerAge 2.0 by over three times, providing more personalized and accurate estimates of biological age. We also updated our model to deliver even more precise InnerAge calculations, including a feature that makes your InnerAge more stable and less sensitive to daily fluctuations in individual biomarkers. And like all InsideTracker tests, InnerAge 2.0 is always improving—the new model uses machine learning to ensure the InnerAge algorithm constantly updates to reflect our growing dataset. Want to learn more about the new and improved InnerAge? You can get all the details here.
We released the first ever InsideTracker app for iOS
And lastly, the biggest update to the InsideTracker experience landed in the final month of 2020: the new InsideTracker Mobile App. With its release, the InsideTracker app became the first ever platform for integrating blood, DNA, and fitness tracker data into a single set of health and wellness insights. The app was created around a simple goal—to provide limitless access to your health and wellness data, help keep you on track, and build the sound habits you need to reach your health and wellness goals. A host of brand new features were purpose-designed to provide a clearer and more comprehensive picture of your health profile, provide real-time and immediate feedback, and put more customization and control in your hands.
The InsideTracker Mobile App introduced new features and improved upon existing ones. With the new app, InsideTracker users are now able to integrate activity tracker data with existing blood and DNA data—an upgrade that allows your InsideTracker results to update on a daily basis! This daily update is illustrated in another brand-new feature called the Wellness Score: a single number from 0-100 that succinctly summarizes your health status.
If you're an InsideTracker user, you may have noticed new recommendations on the platform related to nutrition, exercise, supplements, and lifestyle. For example, research has shown that drinks like black tea, beetroot juice, and cranberry juice have antioxidants and polyphenols that can improve cognition, heart health, athletic performance, and inflammation. We’ve also added recommendations for recovery during and after exercise, including information about rest periods between sets and foam rolling post-workout. We’ve also expanded current recommendations on the platform to update our goals and to make our recommendations more approachable and actionable.
We upped our protocols to solidify our scientific integrity
To keep our recommendations fresh and on the cutting edge for years to come, we’ve built an internal tool to systematically analyze findings from scientific publications. What’s the result? Our scientific rigor and integrity has increased and our risk of bias in the recommendations we present to users has decreased. This new tool allows our scientists to present recommendations using the most up-to-date literature (including nearly 1,000 new publications in 2020 alone) and the highest scientific standards.
As the pandemic unfolded, athletes around the world watched their highly-anticipated races get cancelled. While these cancellations were necessary in helping to stop the spread of COVID-19, understandably, a number of athletes had expressed sincere disappointment and felt unsure of how to approach life without the structure and planning training provides. We felt a responsibility to support our athletes during these confusing and difficult times, and worked closely with them during these off-months to keep them on track towards their long-term goals. Des Linden, Olympic athlete and 2018 Boston Marathon Winner, was highlighted in the New York Times for her training pivot in response to the cancellation of the 2020 race—and discussed how InsideTracker fit into her plans. We also talked to professional athlete Hunter McIntyre about his experience with InsideTracker and how his approach to biohacking has given him an edge over his competition.
We’ve also been working with athletes transitioning into life post-competition. Shalane Flanagan, Olympic medalist and winner of the 2017 TCS New York City Marathon, joined Team InsideTracker this year. Though she’s no longer competing, Shalane is still extremely busy as a new mom, coach, author, and more. She’s integrated InsideTracker into her wellness routine to stay on top of her wellbeing and to support her immune system year-round.
Our work with athletes this year hasn’t been limited to individuals—we’ve also been working with teams and clubs to guide the off-seasons and recovery of entire groups, including On Athletics Club and Tinman Elite in Boulder and District Track Club in Washington DC. InsideTracker experts also offered virtual guidance to camps and summits, including at the Suunto Elite Team camp where we spoke about nutrition to 50+ elite athletes and at the Go Far Shop Boulder virtual panel.
We created some fun content with our community members
Sometimes, our work with members of our community manifested as fun and informative content on social media and beyond. We hosted many giveaways, including one with professional athlete and global fitness competitor Cole Sager. We also worked with Dave Asprey, creator of Bulletproof Coffee, New York Times bestselling author, and ultra-biohacker, to create a podcast episode and social content, all focusing on how Dave has used InsideTracker to biohack his health. We even sat down with Rich Froning, professional athlete and four-time Fittest Man on Earth, during an InsideTracker blood test to talk about his approach to intermittent fasting.
We forged partnerships with other health and wellness companies
In addition to our individual partnerships, we’ve also worked closely with brands and companies with similar ethos and objectives to our own. We worked with Jaybird, designers of headphones for athletes and adventurers, to explore the science of music on stress, cognition, and performance. We also worked with our old friends at GU Energy Labs to create the Ageless Athletes program by kicking off a collaborative research project on a dozen athletes age 40-70+. With these partnerships, we've been able to expand the InsideTracker community and help those within it connect to each other in a meaningful way while we keep our physical distance.
And we focused on simply supporting our community
Though many of our partnerships have been official ones, we’ve also focused on simply supporting our community members during this difficult year. First, to thank those in our community who keep it running, we created an exclusive offer for frontline workers to arm them with an added layer of protection for their wellbeing. We also created an online group available to all InsideTracker users, the InsideTracker Insiders Facebook Group. It’s served as a space for individuals to connect with each other and discuss topics around wellness, longevity, personalized nutrition, and more. We’ve also hosted online classes and forums about topics ranging from meditation to gut health and everything in between to help arm our community with wellness-supporting knowledge through our InsideTracker Inner Strength Challenge. A key goal this year has been to democratize knowledge about wellness, immunity, and longevity across our community—and these resources have been key in reaching that milestone.
2. New biomarkers: Recent scientific evidence points to body composition markers (e.g. body fat percentage, waist circumference, and waist-to-hip ratio) as markers that can provide insight into current health status. By providing more information about body composition markers, InsideTracker can bring you even more personalized recommendations. So in 2021, we plan to add additional physiomarkers to the InsideTracker platform, giving you additional markers to strive to improve in between blood tests.
3. Updates to the InsideTracker app: In 2021, Android users can expect to see the InsideTracker app in their app store. All users will also be able to integrate data from additional fitness trackers to give you biometric feedback in real time.