As 2015 comes to a close on the eve of yet another new year, we can't help but look back and smile. These 12 months have brought us some amazing moments and milestones...in 55 countries. That's not a typo: InsideTracker is used in 55 countries and counting. We've gone global, and we're delighted to have so much of the world join us in our journey.
Before the champagne bottles begin popping as we look ahead to the future, we'd like to share some of the past year's highlights. After all, we couldn't have done any of it without you.
In 2015 we...
- Made Big Data Even BIGGER - We collected 4,329,504 data points from our community of users. That sounds like a lot because it is a lot. Plus, every single scientific study has been revisted, refreshed and aligned with the cutting edge. We're sharp.
- Played in the Big Leagues - We're all grown up! In 2015 we've been working with Olympians, sports teams and pro athletes from across the five major pro leagues — NFL, NHL, MLB, NBA, MLS — 24 of them, to be precise! That means we're protecting nearly a quarter billion dollars worth of player contracts.
- Grew Big, Fast - Speaking of growing up, we've seen our community grow by leaps and bounds — from average Joe's to elite pro's — smashed sales records and trampled old website traffic. If we told you the numbers, you might not believe the rest of this post, so we'll let you guess. It's always nice to become popular for helping people feel and perform better.
- Became CrossFit Games Champs - By living vicariously through the best in the world, of course. We worked closely with elite CrossFit pros like 2015 CrossFit Games winner Katrín Tanja Davíðsdóttir, Cole Sager, and world renowned coach Ben Bergeron and his CrossFit New England Team, testing and re-testing their blood to help get them ready to face the fittest in the world.
- Feasted on Food - Well, not literally. We expanded our sophisticated nutrition database to include nearly 10,000 foods for our algorithms to scour when creating highly customized plans for each and every person — including Focus Foods, introduced this year as well. Bye, bye boring plates!
- Cooked Up an Artificial Intelligence Storm - Speaking of food, we've used the same amazing A.I. that powers our blood analytics to create a brand new suite of over 100 recipes using our massive food database. Want to whip up a dinner tailored to your personal biomarker levels? Now you can. Our A.I. also provides supplement, exercise and lifestyle recommendations to go with those perfect meals.
- Became Spartan Strong - As any Spartan racer knows, it takes a lot to get through those obstacles — both mentally and phsyically. In 2015, we teamed up with Spartan Race to test their pros, like Amelia Boone and Joe DI , and bring the power of blood to the Spartan community. A match made in biomarker heaven, with a lot more to come in 2016!
- Got the Scoop on Your REAL Age - With the launch of InnerAge back in January, we embarked on a whole new journey. Turns out that on average, our users are 8.5 years OLDER internally than their calendar age (which is 41, on average). Time for those 2016 resolutions!
- Patented Our Best - You've always known InsideTracker was up to something special... the United States Patent Office agrees. We're psyched to announce that InsideTracker is patented and we've filed for even more of our inventions: Focus Foods, InnerAge, and our brand-spanking-new artificial intelligence system (coming soon in 2016). Stay tuned!
- Stressed Out - Specifically, 29% our users are! Stress doesn't occur in isolation. Related to that, 30% of our male users are not Testosterone-optimized (take a look at Vitamin D status for that one), and 40% of our users need to work on their inflammation markers.
- Got Goals - Resolutions aren't just for January 1st. You set goals throughout the entire year with the intention of looking, feeling and performing better. That's why we've created a goal-getting masterpiece to guide you through them: with a full reveal in early 2016, our new, cutting-edge artificial intelligence system will create a customized diet, exercise and lifestyle plan based on your own blood — complete with a dashboard, supplement/fitness reminders and goal-tracking, all at your fingertips on mobile. Our beta-testers LOVE it: "Great freakin' job" says it all.
Our prediction for 2016? We'll grow even stronger.
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