Data Selfies that Matter – Cortisol, the Missing Ingredient with Sleep Trackers
By Rony Sellam, CEO of InsideTracker, December 1, 2014
The current market interest for sleep tracking devices is exploding, and that bodes well for the wearable manufacturers. Sleep tracking is nothing new, but it is growing because consumers are better educated on the value of sleep to the brain and body. But probably also because we are an affluent, self-centered society. We all want data selfies, not just selfies. And we want to know what we look like when we sleep, even if all we see is a bunch of numbers.