It's here. It's arrived—the new InsideTracker mobile app. After years of spirited debates, thousands of hours of scientific research, and countless iterations of designs, we are very proud to announce the achievement of a significant milestone for InsideTracker - the launch of our new iOS mobile app.   Now, InsideTracker customers can experience a new pinnacle of potential, personalization, and performance from your ultra-personalized nutrition system. With this first of its kind, ...

The holiday season is approaching, and like many things, it looks a bit different this year. And while many of us aren't able to see our loved ones in person for the holidays, we still have the power to give the perfect, personalized gift. Gifting an InsideTracker plan is simple, considerate, and doesn’t come with the added stress of shipping restrictions, long lines, or crowded stores characteristic of the holidays. 

Should athletes turn to blood tests to improve their performance? Blood tests can help athletes measure specific biomarkers related to performance and give them an edge over the competition. Blood analysis provides a unique window into an athlete’s health and performance. Certain biomarkers like vitamin D and ferritin can directly impact athletic performance, while others like cortisol and creatine kinase can provide insights into overtraining and injury prevention. Athletes can now rely on ...

It’s no scientific breakthrough that music can impact our brain mental state. Research shows that music can significantly improve mood, stress, cognitive performance, and even endurance and power when applied correctly. How exactly does music benefit the brain and body? Most evidence points to the fact that it boosts mood, which has other downstream effects. Here's a summary of what we know.

It’s no secret that many athletes or active individuals feel pressure to look a certain way or hit a specific number on the scale. But this mindset can often lead to overtraining or underfueling, both of which are harmful to an individual's mental and physical health. And though the occasional skipped snack or gel won't substantially affect long-term physical health, consistent underfueling, particularly during bouts of intense training, can impact performance, recovery, and overall health in ...

Performance athletes are always looking for the next best thing to boost recovery and edge out the competition. But sometimes, therapies with ancient roots prove to be tried and true. Two such therapies—sauna bathing and cryotherapy—have become increasingly popular in the modern age for athletes and the everyday man alike. But while there's lots of research about the effects of temp therapy on health, some evidence still remains hot and cold.

Known to be one of the most grueling tests of endurance and the oldest 100-mile trail race in the world, the historical Western States 100 is set on technical trails and terrain from Squaw Valley to Auburn, California. As the countdown to race day continues, we had the opportunity to chat with a few athletes about how they’ve used InsideTracker to help get them to the start line prepared to tackle 18,000 feet of ascent and 23,000 feet of descent over 100.2 miles... all in (mostly) one day.

At InsideTracker, our work revolves around the concept that no two people are the same. Accordingly, neither is their health. And yet until now, we've all been treated with the same remedies, taught the same health-boosting tips, and followed nearly identical dietary patterns. But do such practices get us closer to optimal health as individuals, or farther away? We think the latter. So we've gone rogue; we track biomarkers, use them as a signpost for where our health is going, and change course ...