In the world of personalized nutrition, it’s well accepted that there is no "one size fits all" diet. But recently, the concept of individualized diets have been taken to the next level thanks to a slew of genetic testing products promising DNA-based nutrition plans. So that begs the question: how much does DNA actually influence your diet? While the potential seems very high, unfortunately, the science isn’t quite there yet. Here's why you should be wary of any DNA test that promises a perfect ...

Every wonder why some individuals have an easier time keeping their cholesterol optimized? Or how some people can lose weight easily with exercise, while others need to work much harder? While there may be many possible reasons, one scientifically validated explanation is our genetic predispositions, or potential, for various traits. Sometimes the answers lie within our genome*—our complete library of DNA —the instruction manual for how our body works. And thanks to advancements made in the ...

We’re officially launching the InsideTracker DNA Kit! This first-of-its-kind product allows you to leverage the power of DNA and blood together to generate more dynamic and precise InsideTracker recommendations to optimize your health. Our new DNA Kit captures your genetic predispositions and combines them with a snapshot of your body's current state to paint the most complete picture of your well-being that science can offer. Here's how.

If you’re one of the millions of people who has had their DNA sequenced by 23andMe or Ancestry, then you’re in luck – because we’re here to help you put that genetic information to work! Last year, we were thrilled to announce the launch of our very first DNA-based product. We promised that it was just the beginning of big things to come. This year, we’re even more excited to reveal the next step in that genetic journey: DNA+blood. Our new product offering is the culmination of many years of ...